Smarter Strategy. Sharper Insights. Real-World Impact
Refraim Advisors is a senior-led strategy firm that helps CPG leaders translate ambition into clear, disciplined, and executable strategic plans.
We work with founders, CEOs, and leadership teams to bring structure, focus, and rigor to growth—ensuring their vision can scale and deliver against investor expectations.
No junior teams. No unnecessary process. Just experienced operators who have built and led global brands and know what it takes to turn strategy into results.
We don’t just deliver information. We shape perspectives, sharpen choices, and help leaders make decisions that drive real results.
David Clark
An experienced board director and global CEO, David has led successful enterprise transformations that delivered breakthrough top and bottom-line results. David has been at the helm of marketing and product innovations that meaningfully changed the growth trajectory of some of the world’s most iconic brands like Häagen-Dazs, Yoplait, Cheerios, and Nesquik. His impact spans the globe, from his early sales and marketing career in the U.S. to his extensive international experience across Europe, Latin America, Asia, and Oceania. David combines fact-based analysis with possibilities thinking to create strategies that deliver superior results.
Peter McDonald
Peter is the former global head of strategy for General Mills. His versatile career, blending C-suite advisory roles with front-line marketing leadership, makes him equally effective building for the future and executing today’s plan. He is a deep thinker in the search for answers, but a simplifier and practitioner in communicating and implementing solutions. Peter’s ideas produce differential influence on leadership teams, corporate boards, and in the C-suite. He is highly effective aligning disparate views and driving organizational prioritization. His track record of strategic insights, persuasive voice, and practical approach drive step-change results for clients.
Emerging CPG brands are often rich in vision, energy, and creativity—but scaling requires a different muscle: focus, prioritization, and disciplined planning.
We partner with founder, CEOs and their leadership teams to:
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Translate vision into a clear, board-ready strategic plan
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Define where to play and how to win
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Identify the few priorities that will drive disproportionate growth
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Align leadership teams around a focused roadmap
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Ensure plans are actionable, measurable, and built for execution
Our role is to bridge the gap between the brand's ambition and scalable, repeatable growth. We combine operator experience with AI-driven external market and competitive insights to create actionable plans—adding speed, rigor, and a broader perspective to every strategic decision.
Our focus spans the strategic landscape. Whether it's understanding your competitor, sharpening your corporate strategy, or anticipating the changing consumer and marketplace landscape, we can help.
Competitive Intelligence
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Competitor Strategy & Analysis
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Benchmarking & Gap Analysis
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Category Landscape Deep-Dives
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Industry Capacity & Unit Economics
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Disruptor Identification & Impact Assessment
Consumer & Brand Insights
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Consumer Sentiment & Brand Perception
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Consumer Segmentation
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Market Sizing & Opportunity Assessment
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Long-Term Share Growth Drivers
Corporate Strategy / M&A
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Target Identification & Evaluation
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Due Diligence Support
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Partnership Scouting
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Portfolio Strategy Optimization
Foresight & Trends Analysis
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Emerging Trend Detection
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Future Trends Scenario Planning
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Macroeconomic Impact Analysis
Strategic Planning
Developed a 3-year growth strategy for a $200M+ DTC-native CPG brand, unlocking omni-channel value creation and successful retail expansion
Turnaround Strategy
Led development of a consumer-driven growth strategy and 3-year plan for an underperforming plant-based CPG company, restoring momentum and improving competitiveness
Target Screening
Created a strategic roadmap for a K–12 publishing company to double its core business and expand into adjacent markets through targeted M&A
Transaction Readiness
Advised a pre-IPO emerging CPG brand on strategic acquirer fit and S-1 positioning— bringing clarity and discipline to its strategic narrative
Commercial Excellence
Advised a $2.5B industrial products company on strategic product segmentation and marketing capability building to enhance commercial competitiveness
Portfolio Strategy
Category Expansion
Identified category expansion opportunities for a leading CPG snack co-manufacturer, driving incremental revenue and diversifying end-market exposure
Partnered with a $3B industry-leading packaging company to refine portfolio strategy, accelerating growth in priority segments
Competitive Assessment
Completed a competitive threat assessment for a category-disrupting emerging brand, sharpening their offensive and defensive execution
